Most real decisions have at least two goals. Decrease cost and increase performance, increase yield and purity, or quicker and healthier in the case of your dinner. How you optimise for these goals can fundamentally change the answer you end up with. Take a simple everyday problem: deciding what to cook for dinner, ideally something…

In September 2025 I attended the Royal Statistical Society conference in Edinburgh. It was a good chance to connect with colleagues, catch up with friends, make new ones, and even win a prize! What I particularly enjoyed about this conference was the fact that it covered everything from theory to applications and academia to industry.…

I’m delighted that our report on tourism and transportation in Edinburgh is now publicly available. The this pilot was led by Smart Data Foundry in partnership with Capital City Partnership, TravelTech for Scotland, and Workforce Mobility. What I found most rewarding about this work was that we didn’t collect any new data. Instead, we brought…

I was recently profiled by the Academy for the Mathematical Sciences as part of their Maths Can Take You Anywhere showcase, which features 23 mathematicians across the UK. The initiative celebrates the many different facets that a career in the mathematical sciences can take, from academia and industry to policy and beyond. My own journey…

My paper based on my PhD research, “Estimating Product Cannibalisation in Wholesale Using Multivariate Hawkes Processes with Inhibition”, has been published in the Annals of Applied Statistics. This work addresses challenges in understanding how closely related products may compete with one another in a wholesale setting. In the paper, we propose a novel modelling framework…

When asked to prepare a short presentation for my PhD viva*, I knew I had enough to discuss. After all, I had worked on my research for four years already! *Depending on where you study, this oral examination is also known as viva voce, defence, defension, or rigorosum. However, when it came to making the…

I recently was invited to present a poster at the MCM 2023 conference at the Sorbonne University in Paris, France. For this poster session I decided to try out a novel scientific poster design — and people loved it! There where three key points I was keen to incorporate. Works as a stand alone.I wanted…