My Blog.
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Single vs Multi-objective Optimisation
Most real decisions have at least two goals. Decrease cost and increase performance, increase yield and purity, or quicker and healthier in the case of your dinner. How you optimise for these goals can fundamentally change the answer you end up with. Take a simple everyday problem: deciding what to cook for dinner, ideally something…
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Books of 2025
Welcome to the sixth instalment of my annual book review! In 2025, I consumed a total of 18 books; and for the first time ever, this includes five audio books! Together they span precisely 6,800 pages – a 17% drop compared to last year. 2025 saw an exciting mix of fiction, non-fiction, and memoirs, so…
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Board Games of 2025
Another year, another board game roundup! 2025 has been a great year for me, board-game wise: many two-player games, different groups of friends with different board game preferences, even up to six players routinely. I also got to go to the Tabletop Scotland convention this year, where I spent a small fortune on second hand…
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2nd poster prize at RSS
In September 2025 I attended the Royal Statistical Society conference in Edinburgh. It was a good chance to connect with colleagues, catch up with friends, make new ones, and even win a prize! What I particularly enjoyed about this conference was the fact that it covered everything from theory to applications and academia to industry.…
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Smart data for smarter tourism
I’m delighted that our report on tourism and transportation in Edinburgh is now publicly available. The this pilot was led by Smart Data Foundry in partnership with Capital City Partnership, TravelTech for Scotland, and Workforce Mobility. What I found most rewarding about this work was that we didn’t collect any new data. Instead, we brought…
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Featured Profile
I was recently profiled by the Academy for the Mathematical Sciences as part of their Maths Can Take You Anywhere showcase, which features 23 mathematicians across the UK. The initiative celebrates the many different facets that a career in the mathematical sciences can take, from academia and industry to policy and beyond. My own journey…
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Published Paper!
My paper based on my PhD research, “Estimating Product Cannibalisation in Wholesale Using Multivariate Hawkes Processes with Inhibition”, has been published in the Annals of Applied Statistics. This work addresses challenges in understanding how closely related products may compete with one another in a wholesale setting. In the paper, we propose a novel modelling framework…
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Things I wish I was told at 18.
On the 8th of March 2025, international Women’s day, I had the honour of giving the keynote speech at the U-Maths Girls event at King’s College London aimed at women A-level students who have chosen maths and further maths. My talk finished with a list of things that I wish I was told at their…
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Books of 2024
For this year I did not set myself a book goal, but rather a page goal, such that I would not be discouraged to read a longer book. For me, this approach paid off as I read 8176 pages across 20 books, leading to an average book length of just over 400 pages. That’s up…
Got any recommendations?
Isabella Deutsch 