My Blog.
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2nd poster prize at RSS
In September 2025 I attended the Royal Statistical Society conference in Edinburgh. It was a good chance to connect with colleagues, catch up with friends, make new ones, and even win a prize! What I particularly enjoyed about this conference was the fact that it covered everything from theory to applications and academia to industry.…
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Smart data for smarter tourism
I’m delighted that our report on tourism and transportation in Edinburgh is now publicly available. The this pilot was led by Smart Data Foundry in partnership with Capital City Partnership, TravelTech for Scotland, and Workforce Mobility. What I found most rewarding about this work was that we didn’t collect any new data. Instead, we brought…
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Featured Profile
I was recently profiled by the Academy for the Mathematical Sciences as part of their Maths Can Take You Anywhere showcase, which features 23 mathematicians across the UK. The initiative celebrates the many different facets that a career in the mathematical sciences can take, from academia and industry to policy and beyond. My own journey…
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Published Paper!
My paper based on my PhD research, “Estimating Product Cannibalisation in Wholesale Using Multivariate Hawkes Processes with Inhibition”, has been published in the Annals of Applied Statistics. This work addresses challenges in understanding how closely related products may compete with one another in a wholesale setting. In the paper, we propose a novel modelling framework…
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Things I wish I was told at 18.
On the 8th of March 2025, international Women’s day, I had the honour of giving the keynote speech at the U-Maths Girls event at King’s College London aimed at women A-level students who have chosen maths and further maths. My talk finished with a list of things that I wish I was told at their…
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Books of 2024
For this year I did not set myself a book goal, but rather a page goal, such that I would not be discouraged to read a longer book. For me, this approach paid off as I read 8176 pages across 20 books, leading to an average book length of just over 400 pages. That’s up…
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Board Games of 2024
As every year, I am rounding up my favourite board games of the last 12 months! You can find the previous iterations here. In 2024 there were four games I encountered for the first time that deserve a special mention! Incidentally, those four games cover four different genres, so there’s something for everyone! Calm puzzle…
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Graduation Speech: Roots and Wings
When I graduated with a PhD from The University of Edinburgh on July 4th 2024, I had the immense honour of giving the graduation speech! It was an incredible moment to mark the end of my academic journey in Edinburgh. At each graduation ceremony, one student is selected as the student orator to share their…
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Statistics at the Fringe 2024
One of my favourite aspects about my PhD degree was talking to a whole host of different people about my research: to fellow students and academics in seminars at the University of Edinburgh, to experts at international conferences, and even to the wider public. One such event was a particular highlight for me. I got…
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Isabella Deutsch 